Exploring Tourism Psychology within the Wellbeing Economy: Insights into Traveller Behaviour and Resilience from Cognitive, Social, and Cross-Cultural Angles

Nurul Islam Bhuiyan; Mohammad Al Mamun; Bikram Maharjan

doi:10.36948/ijfmr.2026.v08i01.65418

Exploring Tourism Psychology within the Wellbeing Economy: Insights into Traveller Behaviour and Resilience from Cognitive, Social, and Cross-Cultural Angles

Author(s)	Dr. Nurul Islam Bhuiyan, Mr. Mohammad Al Mamun, Mr. Bikram Maharjan
Country	United Kingdom
Abstract	Tourism psychology in the modern world is crucial in determining the experiences of the tourists, the welfare of the community, and the overall economic impacts on the system by applying psychological concepts. Although wellness tourism has become one of the key trends in the world today, the dynamics of relational and reflective interactions that underlie therapeutic change in the context of travel have not yet been studied in detail. This paper fills this knowledge gap as it analyses the value of therapeutic engagement and alliance quality in the promotion of identity reflection in the environment of wellness travel. The convergent parallel mixed-methods design was the one used and entailed combining both quantitative and qualitative methods. Survey data were obtained from 100 tourism residents using strictly developed psychometric scales designed to measure therapeutic alliance, identity reflection, resilience, and satisfaction overall. The hypothesized relationships were tested using structural equation modelling (SEM). Forty semi-structured interviews and focus groups were carried out among tourists, practitioners, community members, and managerial stakeholders, and thematically analysed to obtain relational and cultural aspects of therapeutic involvement. The quantitative data indicated that therapeutic engagement, as well as alliance, were effective in promoting identity reflection that led to the prediction of important outcome variables. Qualitative findings also indicated that trust, cultural sensitivity, and depth of relationships are vital in influencing therapeutic experiences. The results offer a detailed insight into the nature of therapeutic dynamics within the context of wellness tourism and present viable implications when planning psychologically-based wellness travel programs.
Keywords	therapeutic tourism; relational cognitive model; therapeutic alliance; identity reflection; wellness travel
Field	Sociology > Philosophy / Psychology / Religion
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-01-19
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.65418

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Exploring Tourism Psychology within the Wellbeing Economy: Insights into Traveller Behaviour and Resilience from Cognitive, Social, and Cross-Cultural Angles

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