International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 1 (January-February 2026) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Opportunities and Challenges of Startup Business in Chamarajanagar District

Author(s) Ms. Anjali H S, Dr. Veena K P
Country India
Abstract The present study aims to examine the challenges, opportunities and government policy awareness among women entrepreneurs in Chamarajanagar district, Karnataka. A total of 150 women entrepreneurs were selected using purposive sampling across five taluks. Primary data was collected through a structured questionnaire, and the analysis was carried out using statistical tools including Descriptive Statistics, Garrett Ranking Technique, and Chi-Square Test. The demographic profile analysis highlighted that the majority of respondents belonged to the age group of 31–40 years and were primarily graduates, indicating a strong relationship between education and entrepreneurial participation. The Garrett Ranking results revealed that the most critical challenge faced by women entrepreneurs is dual responsibility of business and family, followed by gender stereotypes, lack of awareness of government schemes, and difficulty in accessing financial credit. The Chi-Square test conducted to study the association between demographic variables and awareness of government schemes indicated significant variation in variables such as age, education, marital status, and income levels, while type of business and years of experience did not show significant difference. The findings further identified opportunities for entrepreneurship in service-based sectors, eco-friendly industries, tourism, and digital enterprise development. The study concludes that enhanced policy awareness, targeted skill development programs, digital marketing training, simplified loan processes, and mentorship support are essential to strengthen the entrepreneurial ecosystem for women in the district. The results provide valuable insights for policymakers, financial institutions, and support organizations to design more effective interventions to empower women entrepreneurs in Karnataka.
Keywords Entrepreneurship, enterprise, Women Entrepreneur, ecosystem, financial support.
Field Business Administration
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-02
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.65516
Short DOI https://doi.org/hbhrcg

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