International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Impact of Social Media Engagement on Body Image Perception and Body Dissatisfaction Among College Students

Author(s) Ms. R.BHARANI, Dr. R. Neelakandan
Country India
Abstract Abstract
The growth of social media platforms has transformed how young adults communicate, evaluate themselves, and present their identities. This study investigates the influence of social media engagement on body image perception and the intensity of body dissatisfaction among college students in India. A sample of 100 students (50 males, 50 females) representing diverse academic backgrounds participated in a quantitative cross-sectional survey. Standardized scales—including the Social Media Engagement Scale (SMES), Body Image Satisfaction Scale (BISS), and Appearance Comparison Scale (ACS)—were employed to measure digital engagement, body image levels, and comparison tendencies. Statistical procedures such as correlations, independent t-tests, multiple regression, and mediation analysis were conducted.
Results showed a significant negative association between social media engagement and body image satisfaction. Appearance-based social comparison emerged as a strong mediator in this relationship. Female students reported notably higher levels of body dissatisfaction than male students. The findings reflect the unique interplay between Indian cultural beauty norms and globalized digital ideals, emphasizing the necessity for media literacy training and psychological wellness programs in academic institutions. Although the study offers valuable insights, it is limited by its cross-sectional nature and the reliance on self-reported responses. Future studies could incorporate longitudinal designs to establish causal pathways.
Keywords: Social media, body image, Indian college students, body dissatisfaction, appearance comparison, media influence
Keywords Keywords: Social media, body image, College students, body dissatisfaction, appearance comparison, media influence
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-02-06
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E-ISSN 2582-2160
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