International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Exploring The Role Of Artificial Intelligence In Investment Decisions: A Study Of Student Awareness And Perception

Author(s) Dr. B Rammya, Dr. R Parvathi, Gowri Hebbar
Country India
Abstract The advent of Artificial Intelligence (AI) is transforming the landscape of behavioral finance, particularly in investment decisions. As AI continues to permeate various domains of commerce, business, and management, its role in investment is becoming increasingly significant. This study aims to investigate the dual-edged impact of AI on investment decisions, highlighting both the benefits and drawbacks of its integration. The research focuses on understanding the awareness and perception of students regarding AI's role in investment, as well as their attitudes towards its adoption. The objectives of the study are to identify the pros and cons of AI in investment decisions from students perspective, to evaluate the awareness level of students regarding AI in investing and to analyze the perception of students towards AI in investment. Through a primary data collection process using Google Forms, this study gathered insights from students on their perceptions of AI in investment and their investment habits. The collected data was be analyzed using descriptive statistics and statistical tests to identify patterns and correlations. The findings suggest that students are aware of AI's benefits in investment, particularly in data analysis. However, concerns about data privacy are prominent. The study also highlights similarities in AI familiarity across genders and disciplines. While AI awareness positively influences trust and investment decisions, the impact is low.
Keywords Artificial Intelligence (AI), Investment, Student Awareness, Perception, Investment Decisions.
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.65924
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E-ISSN 2582-2160
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