International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Convergence of Artificial Intelligence and Marketing Technology: Transforming Customer Engagement in the Digital Ecosystem.

Author(s) Dr. Sohni Roy
Country India
Abstract The rapid integration of artificial intelligence (AI), machine learning (ML), and advanced marketing technology platforms represents a fundamental transformation in how organizations engage customers across digital ecosystems. This research examines the convergence of AI-driven technologies and marketing technology (MarTech) stacks, analyzing their impact on marketing effectiveness, customer lifetime value, and organizational ROI. Through comprehensive analysis of data from leading consulting firms (McKinsey, Gartner, Forrester, Deloitte), market research organizations, and empirical industry studies, this paper demonstrates that organizations leveraging integrated AI-MarTech solutions achieve significantly higher performance metrics: 20-30% marketing ROI increases, 287% higher purchase rates, and 2.5x greater likelihood of exceeding revenue goals. The paper further explores emerging technologies including privacy-first marketing strategies, Customer Data Platforms (CDPs), conversational AI, predictive analytics, and omnichannel integration. Our findings indicate that the global MarTech market will reach $2.86 trillion by 2034 (CAGR 18.6%), with Customer Data Platforms experiencing 39.9% annual growth. The research concludes that successful digital marketing transformation requires integrated approaches combining AI automation, first-party data strategies, omnichannel orchestration, and privacy- compliant personalization. This study contributes to understanding how technology-driven marketing strategies can create sustainable competitive advantages in an increasingly data- driven business environment.
Keywords Artificial Intelligence, Marketing Technology, Digital Transformation, Customer Data Platforms, Generative AI, Omnichannel Marketing, Marketing Attribution, Personalization
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.65936
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E-ISSN 2582-2160
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