International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

AStudy On Influence Of Social Media, Influencers On Consumer Buying Decisions In Ecommerce

Author(s) Ms. Mohini khidbide, Ms. Amruta Mucchala
Country India
Abstract In the modern digital era, social media platforms have transformed from space of social interaction to major drives of consumer behavior. This project focuses on understanding the influence of social media and influencers on consumers buying decisions in the e-commerce sector. The study aims to explore how influencers credibility, authenticity, and engagement affect consumer trust, perception, and purchase intentions. To achieve this, both primary and secondary data were used. Primary data was collected through structured questionnaires and Google Forms, targeting 104 respondents, mainly college students and young professionals, who are active users of social media and e-commerce platforms. Secondary data was gathered form research papers, journals, and online marketing reports. The study also reveals that visual content such as product reviews, unboxings, and reels effectively drives purchase decisions. Overall, the project concluded that influencer marketing has become an integral part of e-commerce success. Brand that collaborate with authentic influencers can build stranger trust, improve brand image, and influence consumer more effectively than traditional advertisements.
Keywords Marketing strategy, Influencer marketing, Brand perception, Digital marketing, Consumer buying behavior
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.65937
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals