International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Understanding Barriers to Circular Economy Adoption: A Conceptual Study Start-up Sector of Ujjain District of Madhya Pradesh

Author(s) Mr. Nivesh Patel, Dr. Ashima Joshi
Country India
Abstract Start-ups are increasingly recognized as key drivers of sustainable innovation, yet their adoption of Circular Economy (CE) principles remains limited by multiple systemic barriers. This conceptual study seeks to identify and categorize the key impediments constraining CE implementation among start-ups in Ujjain, Madhya Pradesh. Drawing on an extensive synthesis of existing literature, the study classifies these barriers into economic, managerial, and strategic dimensions that collectively restrict circular integration.A conceptual framework is proposed to illustrate the interactions among these barriers and their influence on CE readiness. The study also outlines a future research design employing Principal Component Analysis (PCA) to identify the most significant underlying factors and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method to analyze causal relationships among them. A comprehensive list of CE barriers will be developed through literature review and expert consultations.The study contributes theoretically by providing a foundational understanding of CE adoption barriers within emerging start-up ecosystems and offers a structured methodological pathway for empirical validation. Its findings are expected to inform future research and policy efforts aimed at strengthening circular transition capabilities among start-ups in regional innovation contexts such as Ujjain, Madhya Pradesh.
Keywords Circular Economy, Barriers, Start-ups, PCA, DEMATEL, Sustainability, Ujjain.
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.65938
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E-ISSN 2582-2160
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