International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 1 (January-February 2026) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 1
January-February 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Understanding the Digital Home-Service User: A Conceptual Model for Ludhiana's Consumers.

Author(s) Ms. Rajwinder Kaur
Country India
Abstract The rapid growth of digital home-service platforms has transformed how urban consumers access essential services such as cleaning, repairs, beauty, and maintenance. This paper develops a conceptual model to understand the digital home-service user in Ludhiana, a fast-growing urban and industrial city in India. Drawing from consumer behaviour, technology acceptance, and service marketing literature, the model integrates key determinants including perceived usefulness, ease of use, trust, service quality, pricing transparency, digital literacy, and socio-demographic characteristics. The framework also incorporates contextual factors such as urban lifestyle pressures, platform reliability, and local service availability, which shape adoption and continued usage intentions. By focusing on Ludhiana’s consumers, the study captures the dynamics of digital service consumption in tier-II Indian cities, where traditional service arrangements coexist with platform-based models. The proposed conceptual model offers a structured foundation for future empirical research and provides insights for digital home-service platforms, policymakers, and service providers to design user-centric strategies, improve adoption, and enhance service delivery in similar urban contexts.
Keywords Digital home-service platforms, Consumer Behaviour, Technology Acceptance, and Service Marketing.
Field Engineering
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-06
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.65954
Short DOI https://doi.org/hbjmh5
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 6Cover Page Vol 7 Isu 5Cover Page Vol 7 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com