International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Leveraging Digital Recruitment Platforms for Competitive Advantage in India’s Business Landscape

Author(s) Ms. Sujata Salvi, Ms. Sanciya Dabre
Country India
Abstract This study examines the adoption, effectiveness, and challenges of digital recruitment platforms in India, highlighting their role in enhancing organizational competitiveness. Employing a survey-based methodology, data were collected from 60 respondents, including students, job seekers, and working professionals, and analyzed using descriptive statistics, paired t-tests, and Chi-Square tests to evaluate recruitment efficiency, platform preference, and demographic influences.
The findings indicate that platforms such as LinkedIn and Naukri.com are widely recognized and preferred due to features like AI-driven skill matching, automated resume filtering, and seamless communication. Digital recruitment significantly reduces time-to-hire, improves candidate quality, and enhances accessibility, whereas traditional methods, such as newspaper advertisements and employee referrals, retain limited relevance. Challenges identified include algorithmic bias, mismatched applications, and candidate concerns regarding transparency and responsiveness.
Overall, the study demonstrates that strategic adoption of digital recruitment platforms empowers organizations to streamline hiring, make data-driven decisions, and achieve a competitive advantage, while emphasizing the continued importance of human oversight, fairness, and responsible AI implementation.
Keywords Bias & fairness, Artificial Intelligence, Digital Platforms, Recruitment
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.65959
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E-ISSN 2582-2160
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