Digital Innovations in Insurance - Improving Service and Customer Experience

Author(s)	Dr. V MOHAN NAYAK
Country	India
Abstract	Abstract: The insurance industry is rapidly changing due to digital innovations, also called InsurTech. Tools like AI, chatbots, Big Data, mobile apps, and IoT are improving customer experience by making insurance services faster, easier, and more transparent. Customers can buy policies, renew them, track claims, and get instant support online. Insurance companies benefit from reduced errors, lower costs, faster processing, and better risk management. This article explores the role of digital innovations in insurance, their benefits, challenges, impact on customers, and future trends, showing how technology is reshaping the insurance sector.
Keywords	Keywords: Insur Tech, Digital Innovation, Insurance Technology, Customer Service, Artificial Intelligence (AI), Chatbots, Big Data, Mobile Apps, Internet of Things (IoT), Online Insurance Services.
Field	Business Administration
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-01-07
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.66027
Short DOI	https://doi.org/hbjmmd

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International Journal For Multidisciplinary Research