The Integration of AI in Digital Marketing The Challenges and Concerns

Author(s)	Mr. MANIKANDAN S, Mr. IMRANULLAH K S, Ms. BHUVANA G, Mr. KANAGARAJ S
Country	India
Abstract	Digital marketing refers to marketing businesses, products, and services through digital channels like websites, social media, email, search engines, and mobile apps to engage audiences and drive purchases. A problem statement in digital marketing clearly defines the current business challenges, their impacts on stakeholders, and the gaps preventing desired outcomes like growth or efficiency. Digital marketing in India confronts significant challenges due to the country's diverse population, developing policies, and infrastructure gaps. Cultural and linguistic difficulties, worries over data privacy, and fierce competitiveness are important issues. These obstacles reduce the efficacy of campaigns and necessitate flexible tactics. Digital marketing in India has diverse problems such as language variety, infrastructural constraints, legal and privacy issues, and high competition driven by developing technology and consumer habits. Opportunities and challenges are presented by the quick uptake of AI and new trends like livestream commerce and short-form films.
Keywords	AI - Artificial Intelligence
Field	Arts
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-01-11
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.66089

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