International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 1 (January-February 2026) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 1
January-February 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Neuroscience in Marketing: Exploring the Mind through Neuromarketing

Author(s) Dr. Anita Sheopuri, Prof. Dr. Anuj Sheopuri
Country India
Abstract Abstract: Neuroscience has advanced so much, not only in the field of medicine, but it is also creating ripples in the marketing industry of the western world. Though it is not new to the advertising and marketing industries, but in Indian marketing it is new one. Ever since multinational companies were developing the strategies through this technique to understand the consumer’s behavior and capture the market. Efforts were made to utilize this neuromarketing technology to better understand the consumer. Knowing your customer is the biggest challenge. There are various tools through which neuromarketing studies consumer’s brain by scanning. It studies the response that the brain gives; this is where the desires and expectations are marked. Neuromarketing is a branch of neuroscience which finds the answers that are hidden on the part of consumer, by studying brain’s responses / reactions. Neuroscience has made a niche, which gives ample scope to study the behavior of consumers and how they take decisions. This paper is an attempt to identify neuromarketing which is a new subject / area in marketing of goods and services in Indian society.
Keywords Keyword: Neuromarketing, Consumer Buying Behaviour, Online Shopping, Neuroscience, Advertising Effectiveness, and Advertisement
Field Business Administration
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-28
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.66177
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6Cover Page Vol 7 Isu 5

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com