International Journal For Multidisciplinary Research

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Ideational: How India Promotes Civilizational Identity and Vishwa Guru Imagery through BRICS

Author(s) Mr. Arup Kumar Mondal
Country India
Abstract As the BRICS (Brazil, Russia, India, China, South Africa) increasingly positions itself as an alternative centre of global governance, member states have begun to use the forum not only for economic coordination but also to articulate distinctive visions of world order. Within this evolving context, India's engagement with BRICS has acquired an important ideational dimension that remains insufficiently examined in existing scholarship. This article investigates how India mobilises civilizational identity, particularly the notion of Vishwa Guru, within BRICS to shape its international self-representation. Employing qualitative discourse analysis of official speeches, summit declarations, and policy texts, the study draws on constructivist and Global IR approaches to analyse the meanings embedded in India's diplomatic narratives. It argues that India uses BRICS as a platform to project a civilisation grounded normative identity centred on moral leadership, cultural pluralism, and South–South solidarity, complementing its multi-aligned strategy in a multipolar order. By explicitly contrasting India's discourse with mainstream Western norm-diffusion literature, the study highlights India's emphasis on civilizational dialogue as advancing Global IR by presenting non-Western normative frameworks. The article further demonstrates that this identity projection intersects with, and at times competes with, China's own civilizational assertions, revealing an under-acknowledged ideational dynamic within BRICS. By foregrounding identity and discourse, the study contributes to BRICS literature and advances Global IR debates on non-Western normative agency.
Keywords BRICS, Civilizational identity, South-South solidarity , Vishwa Guru.
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-12
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.66198
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