International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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CONSUMER'S BUYING BEHAVIOUR TOWARDS PHYSICAL G VS DIGITAL GOLD: A COMPARATIVE STUDY IN SURAT CITY.

Author(s) Dr. Neeta Manharlal Mandaliya
Country India
Abstract Abstract: Despite the increasing awareness of digital financial instruments, gold purchases in India continue to be predominantly physical. It is unclear whether Indian consumers trust digital gold as a long-term investment and what factors influence their preference. To study consumer behavior towards purchasing gold in Surat City. To compare consumer preferences for physical gold and digital gold.
Keywords Digital Gold, Physical gold.
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-15
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.66218
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E-ISSN 2582-2160
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