Role of Marketing and Communication in Digital Era

Author(s)	Dr. Shilpi Jain, Mr. Akhilesh Shukla
Country	India
Abstract	In this era of digital promoting, communication data and knowledge and data technology have modified the state of affairs of the means marketers approach customers. It most well-liked as a result of its least in price as compared to offline approach and is best. It's wide adopted by on-line virtual mega stores. Marketers are long faced with new challenges and opportunities inside this digital age. Digital promoting is that the utilization of electronic media by the marketers to push the merchandise or services into the market. The most objective of digital promoting is attracting customers and permitting them to act with the whole through digital media. This paper focuses on the importance of digital marketing for each marketers and customers. Study has focused varied styles of digital promoting, effectiveness of it and its impact on firm's sales. The digital era has transformed the way businesses operate, communicate, and deliver value to customers. Marketing, once limited to traditional channels such as print media, television, and billboards, has evolved into a dynamic, technology-driven function. In today’s digital age, marketing plays a crucial role in connecting businesses with consumers, building brand value, and driving sustainable growth.
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-01-11
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.66268

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International Journal For Multidisciplinary Research