International Journal For Multidisciplinary Research

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Rajasthan As A Foreign Tourist Destination: Heritage, Wildlife, And Sustainable Pathways For Global Competitiveness After Covid

Author(s) Mr. Nitesh Kumar, Dr. Shilpi, Mr. Ashish Kumar Solanki
Country India
Abstract Tourism is a critical driver of economic growth and cultural exchange, and within India, Rajasthan occupies a distinctive position as one of the most prominent destinations for foreign tourists. This paper examines Rajasthan’s role as a foreign tourist destination by integrating perspectives of heritage, wildlife, desert tourism, and sustainable development in the post-COVID-19 context. Using a mixed-methods approach, the study combines secondary quantitative analysis of foreign tourist arrivals from 2019 to 2024 with a systematic review of peer-reviewed literature drawn from Scopus- and Web of Science–indexed sources.
The findings reveal that Rajasthan experienced a severe decline in foreign tourist arrivals during the COVID-19 pandemic, followed by a remarkable rebound that surpassed pre-pandemic levels by 2024. This recovery underscores the resilience of Rajasthan’s tourism sector and the enduring global appeal of its forts, palaces, UNESCO World Heritage Sites, wildlife reserves, and desert landscapes. However, the results also highlight a high concentration of foreign tourists in four major circuits—Jaipur, Udaipur, Jodhpur, and Jaisalmer—accounting for the majority of arrivals and economic benefits. Such spatial concentration has intensified challenges related to overtourism, heritage conservation, wildlife stress, and uneven regional development.
The thematic analysis reveals that foreign tourists are increasingly drawn to experiential, authentic, and sustainable forms of tourism, including cultural immersion, wildlife encounters, and community-based experiences. While Rajasthan aligns well with these global trends, its tourism development remains heavily reliant on traditional heritage branding, with limited diversification into rural, tribal, wellness, and creative tourism segments.
The paper concludes that Rajasthan’s long-term global competitiveness depends on its ability to transition from quantity-driven growth to a more balanced and sustainable model. Policy recommendations emphasize diversification of tourism circuits, strengthened heritage and wildlife management, and greater integration of local communities into tourism value chains. By aligning its rich heritage assets with sustainability principles and innovation, Rajasthan can consolidate its position as a leading foreign tourist destination in the post-pandemic era.
Keywords Rajasthan tourism, foreign tourist arrivals, heritage tourism, wildlife tourism, desert tourism, sustainable tourism, post-COVID recovery
Field Sociology > Tourism / Transport
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-12
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.66299
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