International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Psychological Determinants of Sports Equipment Buying Behaviour among Beginner and Trained Athletes: Evidence from a Comparative Study

Author(s) NIKHIL SHARMA
Country India
Abstract The buying behaviour of sports equipment is influenced by multiple psychological factors, particularly personality traits and attitude. Understanding these factors is crucial for coaches, sports marketers, and equipment manufacturers seeking to cater to athletes at various stages of training. The present study investigates the relationship between personality, attitude toward sports equipment, and sports equipment buying behaviour among beginner and trained male athletes. A comparative, correlational research design was adopted. Sixty male players (30 beginners and 30 trained athletes aged 18–25 years) from different sports club of Rajouri District, J&K, India, were selected using convenience sampling. Personality was assessed using the standardized Sixteen Personality Factor Questionnaire (16PF), while attitudes toward sports equipment and sports equipment buying behaviour were measured using validated self-developed questionnaires. Pearson’s product moment correlation was employed for data analysis. The findings revealed a low but positive relationship between personality and sports equipment buying behaviour, as well as between attitude and buying behaviour, in both beginner and trained athletes. Trained athletes demonstrated relatively stronger associations compared to beginners, indicating that experience and exposure may enhance the influence of psychological variables on purchasing decisions. The study highlights the relevance of psychological profiling in understanding consumer behaviour in sports contexts. Practical implications for coaches, sports administrators, and sports equipment marketers are discussed, along with limitations and directions for future research.
Keywords Personality, Attitude, Sports Equipment, Buying Behaviour, Athletes, Sports Psychology.
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-13
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.66455
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E-ISSN 2582-2160
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