Traditional Giants vs. New-Age Disruptors: A Comparative Business Analysis of ITC Foods, BN Group, and Skippi Ice Pops

Author(s)	Swarit Garg
Country	India
Abstract	This research paper presents a comparative analysis of three Indian food and beverage companies operating at distinct scales: ITC Foods, BN Group, and Skippi Ice Pops. Covering the period from 2020 to 2025, the study examines how firm size and organizational maturity influence strategic choices related to supply-chain integration, product innovation, branding, and financial performance. Using qualitative analysis of secondary data, the paper demonstrates that large FMCG incumbents leverage vertical integration and acquisitions to defend scale advantages, mid-sized firms pursue operational efficiency and niche differentiation under commodity constraints, and startups rely on innovation-led branding and rapid distribution expansion to overcome resource limitations. The findings contribute to understanding heterogeneous growth pathways in India’s evolving F&B sector and offer insights into how firms across scales respond to changing consumer preferences, cost pressures, and competitive intensity.
Keywords	Indian FMCG, Food and Beverage Industry, Comparative Business Analysis, Supply Chain Strategy, Brand Differentiation, Startup Growth, Edible Oils
Field	Business Administration
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-07-05

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International Journal For Multidisciplinary Research