Supply Chain Analysis of Banana Cardava in Selected Municipalities of Maguindanao del Norte

Jolhana Sapal Abdulrahman; Hamdan Usman Maisalat; Farid Salibo Pakiladatu; Rasid Musa Sampluna

doi:10.36948/ijfmr.2026.v08i01.66544

Supply Chain Analysis of Banana Cardava in Selected Municipalities of Maguindanao del Norte

Author(s)	Ms. Jolhana Sapal Abdulrahman, Mr. Hamdan Usman Maisalat, Mr. Farid Salibo Pakiladatu, Mr. Rasid Musa Sampluna
Country	Philippines
Abstract	This study investigates the supply chain of cardava banana in the municipalities of Barira and Matanog, Maguindanao del Norte, tracing the movement of the product from farm to consumer and examining the roles of key stakeholders, including farmers, traders, processors, retailers, and consumers. Using a mixed-methods approach involving 64 respondents, the results show that most smallholder farmers produce an average of 400 kilograms per hectare, while larger producers such as Usman Banana Farm harvest up to 2,500 kilograms per cycle and participate in export markets through partnerships with Sagrex Foods Incorporated in Davao City. Local processors contribute to value addition by producing banana chips and fries for nearby markets, while small-scale processors transform raw bananas into popular street foods such as turon and maruya. Despite its economic and social importance, the cardava banana supply chain faces persistent challenges, including poor road infrastructure, weather-related transportation delays, limited access to modern processing technologies, and minimal institutional support. The demographic profile shows that farming is male-dominated, trading has gender parity, and processing is managed entirely by women, while consumers are mostly young, low-income females purchasing in small quantities due to affordability concerns. The study concludes that while the industry has strong potential—especially in value-added processing and global exports—it requires strategic interventions to address gaps in productivity, logistics, and sustainability. Key recommendations include providing farmer training on pest and climate resilience, improving rural roads and post-harvest facilities, upgrading processing equipment to fully mechanized systems, forming cooperatives to enhance productivity, logistics, market access, logistics, equity, and sustainability across the entire supply chain.
Keywords	supply chain, distribution channel, stakeholder, efficiency, smallholder farmer
Field	Sociology > Economics
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-01-19
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.66544

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Supply Chain Analysis of Banana Cardava in Selected Municipalities of Maguindanao del Norte

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