Study On Investors Behavior And Various Investment Avenues

Author(s)	Mr. RATHEESH RAJAN
Country	India
Abstract	Investment means allocation of money value to different kinds of assets in order to earn some gain or benefit over a given period of time. In other words anything saved for future by creating a limit on current consumption pattern can be also termed as investment. In the modern era there is a number of investment avenues available to those people who is searching for safety gains to their funds with limited risk. The general objective of the study was to discuss the investors behavior towards various investment avenues. The target population of the study was the investors in Alappuzha district Kerala. Convenient sampling was used as a technique of collecting data and 100 investors were taken as the sample population. The research design adopted was descriptive research and primary data were collected through Google forms. The result of analysis by use of hypothesis study and application of paired samples t-test revealed that there is significant difference exist in percentage of savings and investment objectives across categories of monthly income.
Keywords	Investment, Investment avenues, Assets, Risk
Field	Mathematics > Economy / Commerce
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-01-23
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.66845

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