International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Speed vs. Sustainability: A Conceptual Review of the Strategic Dilemma in Growing Firms

Author(s) Dr. V Lakshmi Vasudev, Dr. Raghu Veer R
Country India
Abstract Rapid growth is often celebrated as a sign of organizational success; however, excessive emphasis on speed can undermine long-term sustainability. Growing firms frequently face a strategic dilemma between accelerating expansion and building sustainable capabilities, systems, and cultures. This conceptual paper reviews literature from strategic management, organizational growth, and sustainability studies to examine the tension between speed and sustainability in high-growth firms. The study identifies key drivers of speed-oriented strategies, including competitive pressure, market opportunities, and investor expectations, and highlights how these drivers can create structural, operational, and ethical risks when sustainability is neglected. A conceptual framework is proposed to explain how strategic choices regarding speed influence organizational resilience, stakeholder trust, and long-term performance, with governance mechanisms and learning capabilities acting as moderating factors. The paper contributes to strategic management literature by reframing growth not merely as expansion velocity but as a balanced process requiring alignment between rapid decision-making and sustainable value creation. Managerial implications and future research directions are outlined to guide firms in navigating this critical strategic trade-off.
Keywords Strategic Growth; Sustainability; Speed-Based Strategy; Organizational Performance; Long-Term Value; Strategic Trade-offs
Field Business Administration
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-23
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.67222
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E-ISSN 2582-2160
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