International Journal For Multidisciplinary Research

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From Soft Power to Narrative Power: India's Diplomatic Shift

Author(s) Mr. Ayush Kumar Shukla, Dr. Manoj Kumar Singh
Country India
Abstract The contemporary international order reflects increased multipolarity, greater legitimacy crisis and greater competition among states regarding the nature of ideas, it has become increasingly evident that the practice of diplomacy is being driven less by the material capabilities of the states and their common interest than by their capacity to create and disseminate compelling stories about themselves. Till date, India has primarily employed cultural elements (e.g., civilization, yoga, Buddhism, diaspora communities) to enhance its position globally. However, there are emerging indications of an increasing emphasis by India towards utilizing a more purposeful and effective narrative-based diplomacy to shape the views of other states toward India's role in the world. This paper employs the theoretical lenses of constructive international relations approach and the discourse power approach to examine India's evolving diplomatic practices as they pertain to its transition from using soft power as a means of diplomacy to using a form of narrative power as a means of statecraft. Additionally, this paper will provide qualitative analysis of several recent major events such as India's G20 Presidency, Vaccine Maitri, and its advocacy of Global South interests, which demonstrate how India utilizes narrative-based diplomacy to legitimate its foreign policy objectives. This paper also explores the role of non-governmental organizations (NGO) in reinforcing the narratives associated with India's narrative-based diplomacy beyond the confines of formal diplomacy and concludes that this evolution in India's diplomatic strategies is essential in this increasingly complex global environment.
Keywords Keywords- Narrative Power, Soft Power, Foreign Policy, Diplomacy, International Relations.
Field Sociology > Politics
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-31
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.67798
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