International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Service Quality Dimensions of Digital Banking and Satisfaction Levels of Gig Workers: An Empirical Study in Southern Rajasthan

Author(s) Shalendra Singh Rao, Surendra Daima
Country India
Abstract This study examines the influence of service quality dimensions of digital banking on the satisfaction levels of gig workers in Southern Rajasthan. The gig economy relies heavily on digital financial services for timely income receipts and transaction management. Using a descriptive research design, primary data were collected from 186 gig workers across selected districts of Southern Rajasthan through a structured Likert-scale questionnaire. The study focuses on accessibility, security, convenience, and transaction efficiency as key service quality dimensions. Statistical tools including descriptive statistics and multiple regression analysis were employed. The findings reveal that gig workers exhibit high overall satisfaction with digital banking services. Security and transaction efficiency emerge as significant predictors of satisfaction, while accessibility and convenience, though positively perceived, do not independently influence satisfaction. The study highlights the importance of strengthening secure and efficient digital banking systems to support the financial stability of gig workers. The findings offer practical insights for banks and digital service providers aiming to enhance service quality for the growing gig workforce.
Keywords Digital banking service quality, Gig workers, Customer satisfaction, Security, Transaction efficiency
Field Business Administration
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-09
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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