International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 1
January-February 2026

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Impact of Digital Wallet Promotional Offers on Consumer Spending Behavior: A Study of PhonePe Users

Author(s) Mr. Riaan Nair, Dr. Jyotsna Munshi
Country India
Abstract This study examines how digital wallet promotional offers such as cashback and limited-time deals influence transaction frequency, impulse spending, user engagement, and consumer perception among PhonePe users.
Keywords Digital Wallets, Promotional Offers, Consumer Behavior, Cashback, User Engagement
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-02-04
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.67857
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E-ISSN 2582-2160
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