Adoption of Quick Commerce in the Food Sector: Dynamics, Consumer Behavior and Operational Sustainability

Author(s)	Ms. Shraddha Sunil Joshi, Dr. Ganesh Pathak
Country	India
Abstract	Quick Commerce has transitioned from a pandemic-era novelty to a fundamental pillar of the urban retail ecosystem. This study investigates the rapid adoption of Q-Commerce in the food sector, specifically focusing on the delivery of fresh food, groceries, and daily essentials within ultra-fast windows (10–30 minutes). By analysing the "Dark Store" model, technological advancements in AI-driven demand forecasting, and shifting consumer demographics, this paper identifies the key drivers of market penetration. Furthermore, the research addresses the critical challenges of unit economics, and environmental sustainability that define the growth of industry
Keywords	Quick Commerce, Dark Stores, Food Logistics, Consumer Behavior, AI in Retail
Field	Business Administration
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-02-06

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research