Factors Influencing the Growth and Business Performance of Women Entrepreneurs in the Fashion Industry: Evidence from Coimbatore and Tirupur

Mahalakshmi M; Kanimozhi M

Factors Influencing the Growth and Business Performance of Women Entrepreneurs in the Fashion Industry: Evidence from Coimbatore and Tirupur

Author(s)	Dr. Mahalakshmi M, Kanimozhi M
Country	India
Abstract	Women entrepreneurship has become a major economic aspect, source of employment, and innovations in the fashion sector, particularly in such fashion textile consuming regions of Coimbatore and Tirupur in Tamil Nadu. Women entrepreneurs have added much value to the fashion industry through clothing production, running of the boutiques, and services related to fashion. Nevertheless, their success and the development of their businesses depends on a great number of structural, technological, and socio-economic factors. It is worth knowing these things that influence people to make policy interventions and support systems that are working. Against this backdrop, this research is aimed at establishing the key influences on the growth and business success of women producers of fashion in Coimbatore and Tirupur. The study is founded on the first-hand information about 387 fashion businesswomen who participated in a descriptive research method. Data was collected using a structured questionnaire. It was completed by people, who were required to rank various factors that influenced the development and performance of their business. These factors were examined using the Henry Garrett Ranking Method which ranked them based on the level of importance they had. To support the study, second hand data were sampled in journals, papers and government publications. The findings indicate that rivalry with large companies and web sites was the factor that had the greatest influence on the success of a business. This was proceeded by the application of digital marketing and e-commerce, and government support programs and funds. The research concludes that in order to grow and remain in the business, women entrepreneurs in the fashion sector in Coimbatore and Tirupur must enhance the level of their digital skills, enhance the competitiveness aspects of their business and ensure that both the institutional and social contexts they are operating in are conducive.
Keywords	Economic Growth, Entrepreneur, Women, Fashion, Business
Field	Business Administration
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-02-09

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Factors Influencing the Growth and Business Performance of Women Entrepreneurs in the Fashion Industry: Evidence from Coimbatore and Tirupur

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