International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 8 Issue 2
March-April 2026

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Impact of Virtual and Augmented Reality on Tourist Experience, Engagement and Travel Intention: An Empirical Study

Author(s) Ms. M Pavanakumari, Dr. M Vijay Kumar
Country India
Abstract This study examines the impact of VR and AR based tourism applications on tourist experience, tourist engagement, and travel intention, grounded in experiential marketing and technology acceptance perspectives. Data were collected from 150 tourists with prior exposure to VR and AR tourism applications, A structured questionnaire was administered, and the data were analyzed. The results indicate that VR and AR applications significantly enhance tourist experience by providing vivid, interactive and informative representations of destinations.
Keywords Virtual Reality, Augmented Reality, Travel Intention
Field Business Administration
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-02-06
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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