An Empirical Investigation of Job Seekers’ Occupational Fit and Employer Image on Employer Attractiveness

Sonakshi Srivastava

An Empirical Investigation of Job Seekers’ Occupational Fit and Employer Image on Employer Attractiveness

Author(s)	Ms. Sonakshi Srivastava
Country	India
Abstract	Modern digital firms need people from groups that aren't well-represented. Occupational fit is how well an employee's skills match what a firm needs. This study aims at occupational alignment and focuses on employer attractiveness, employer image, and human capital theory. This paper investigates how engineering and management graduates select the companies they apply for. 317 engineering and management graduates from top five engineering and management institutes were approached to collect their responses on how they shortlisted companies during campus placement drive. Engineers are quite picky about their employment and who they work for. Management graduates on the other hand conduct in depth analysis on the prospects of the company and also the priority ranking of the companies. A structured questionnaire collected responses on five point Likert scale on occupational fit, employer image and employer attractiveness, four items each, respectively. The data analysis was conducted by ADANCO software and the result showed a linear relationship between Occupational fit and Employer attractiveness (β= 0.661, p=0.0000), Employer Image and Employer attractiveness (β=0.205, p=0.0182), Indirect effect of Occupational fit on Employer attractiveness mediated by Employer image (β=0.133,p= 0.0024). We conclude that Occupational fit and employer images contribute significantly to the employer attractiveness and employer image further mediates the effect of occupational fit on employer attractiveness.
Keywords	Employer attractiveness, employer image, occupation, occupational fit, person-organization fit, recruitment.
Field	Business Administration
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-02-18

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An Empirical Investigation of Job Seekers’ Occupational Fit and Employer Image on Employer Attractiveness

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