Impact of Environmental, Social, and Governance (ESG) Awareness on Investors’ Sustainable Investment Decisions

Author(s)	Mr. MOHAMMED FAZIL FAZIL T
Country	India
Abstract	Environmental, Social, and Governance (ESG) considerations increasingly influence modern investment behavior, particularly in emerging markets. This study examines the effect of ESG awareness on investors’ sustainable investment decisions using a quantitative survey of 400 individual investors. ESG awareness is measured across environmental, social, and governance dimensions and analyzed through Structural Equation Modeling (SEM). Results show a significant positive relationship between ESG awareness and sustainable investment decisions, with environmental awareness exerting the strongest effect. Information asymmetry and greenwashing concerns act as moderating barriers. The study provides empirical evidence on behavioral drivers of ESG adoption and offers implications for policymakers and financial institutions to strengthen sustainable finance ecosystems.
Keywords	ESG awareness; sustainable investment; investor behavior; emerging markets; responsible finance
Field	Sociology > Banking / Finance
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-02-20

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