International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Influence of Social Media on Body Image Perception among Female Students of Gauhati University

Author(s) Pinki Kumari Singh, Bhawana Sarma, Dr. Polee Saikia
Country India
Abstract The world of social media is very fast-paced, characterized by continuous circulation of information and rapid shifts in online trends. People consume content of various kinds, often leading to communication and networking at an accelerated pace that exerts great influence on their social behaviour, self-identity, intellectual awareness and cultural practices in today’s society. It is the transient nature of the digital world that pushes newer narratives every now and then, one of which is surely, unrealistic beauty standards for all genders, especially young women. Body image perception is the subjective evaluation of one’s own physical appearance, which includes their thoughts, attitude and feelings towards their body. The study focuses on two main objectives, firstly, to study the influence of social media use on body image perceptions among the female students of Gauhati University; and secondly, to understand the positive uses of social media for self-image. Here, descriptive survey method is used by employing a self-structured questionnaire with 25 items on a sample of 115 female students in the Five Year Integrated Master’s Programme and Post-graduation Programme of Gauhati University, Assam. The study discusses about social media usage and behaviour patterns among individuals, their perception of body image as influenced by the content they consume, its psychological and social costs, and also, positive uses of social media for self-image. At last, the investigators from their personal experiences suggest some coping mechanism for minimizing the negative influences of social media use on body image perceptions.
Keywords Social Media, Body Image Perception, Female Students, Body Positivity
Field Sociology > Education
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-02-21
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.69431
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E-ISSN 2582-2160
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