Sectoral Trends in Influencer Marketing: An Analysis among Beauty, Fashion, and Food Influencers in India

Divyanshi Singh; Indra Pal

doi:10.36948/ijfmr.2026.v08i01.69474

Sectoral Trends in Influencer Marketing: An Analysis among Beauty, Fashion, and Food Influencers in India

Author(s)	Ms. Divyanshi Singh, Dr. Indra Pal
Country	India
Abstract	India's influencer marketing landscape has grown explosively, thanks to smartphones in nearly every pocket and internet signal reaching remote villages. Companies in beauty, fashion lifestyle, and food now count on social media creators to build genuine connections with massive followings. This research probes the inner workings of that world, charting who draws the largest crowds, which sites like Instagram and YouTube hold sway, and where power pools among top names in these lively arenas. Earlier studies zeroed in on why people trust influencers or make purchases based on their tips. They rarely touched the wider view though, such as how follower numbers differ by field or how platforms split along content lines. We stepped into that space by reviewing data on 30 standout Indian creators, ten apiece from beauty, fashion lifestyle, and food. Numbers on followers and subscribers came from dependable outlets like HypeAuditor, Feedspot, and Qoruz during early 2026. Basic calculations followed, totals averages shares and levels sorted by total reach. Every creator counted as a mega influencer, passing the one million follower mark combined. This pure desk study laid bare the frameworks without fresh surveys. Food stars led big with 81.5 million total fans, claiming over half the overall pot mainly via YouTubes pull for cooking tips and dining stories. Beauty came next at 39.2 million, about 27 percent, spreading effort between Instagrams quick clips and YouTube fuller guides. Fashion lifestyle hit 24.4 million, roughly 17 percent, shining brightest on Instagrams picture perfect style. A clear theme emerged all 30 fell into the mega category proving elites rule the peaks. For practical steps food outfits should seek YouTube ties for real staying power. Fashion groups chase Instagram sparks that light up trends fast. Beauty players mix platforms for top results. High costs at the mega level nudge newer brands to lower rungs for better value. Such pointers give campaign leads a solid path to blend fields sites and sizes in a sector worth thousands of crores.
Keywords	Influencer marketing dynamics, sectoral audience concentration, platform preference patterns, mega influencer dominance, secondary data analysis, strategic brand implications
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-02-21
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.69474

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Sectoral Trends in Influencer Marketing: An Analysis among Beauty, Fashion, and Food Influencers in India

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