Tattooing in Transition: Socio-Cultural Forces Shaping Attitudes

Author(s)	Ms. SUJATA SONOWAL
Country	India
Abstract	The art of body modification particularly tattooing has been regarded as an indigenous cultural practice, which has undergone a remarkable transformation after the influence of globalization and modernization. Traditionally, tattoos were long being served as a form of recognition by ancestors, a form of spirituality carrying deep-rooted indigenous significance. However, with the influence of modern cultural transformation and its impact on the development of advance technology and global cultural exchange the entire concept of tattoo making has taken into a new wave of body modification. The traditional symbolic heritage has now been reinterpreted within the global markets of body art. By drawing insights from the field, interviews, the researcher aims to present a comprehensive understanding of how socio-cultural changes have reshaped the meaning of tattoos in contemporary Indian context and how these broader transformations have shaped public perception. The growing visibility of tattoo studios, artists are playing a crucial element in understanding the shift.
Keywords	Tattoo, Stigma, Socio-cultural, Modernization and Global Media
Field	Sociology
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-02-21
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.69502

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