International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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The Influence of AI-Driven Systems on Consumer Behaviour in E-Commerce

Author(s) Mr. Vignesh D, Mr. Hemant Nitin Mhalsekar, Mr. Santhosh Kumar M, Mr. Srihari H S, Ms. Manya Sharma, Dr. Ramesha K
Country India
Abstract In the analysis, the following evaluation was made: the AI technologies significantly increase the consumer satisfaction potential but also raise ethics concerns for the AI-related data private information. Statistical analysis confirmed the strong correlation between the information related to the consumer demographics and the coherence between the consumer confidence toward the AI technologies. On the other hand, the analysis made by the clustering methods granted the emergence of the consumer groups related to the AI Optimists, the Skeptical Users, and the Ethical Realists. In addition to this, the evaluation made by the logistic regression confirmed the correlation between the perceived ease of use and the AI-related technologies for the e-commerce environment at the level of p < 0.05.The present study also contributes to the expanding body of theoretical and conceptual works in artificial intelligence and its implications in business commerce or trades by taking into account various pieces of evidence along with ethical implications to provide a holistic approach towards understanding the transformative and contentious implications of artificial intelligence in providing an exceptional digital experience to consumers of goods or services.
Keywords Artificial Intelligence, E-Commerce, Consumer Behaviour, Data Analytics, Ethical AI, Personalization, Trust, Machine Learning
Field Engineering
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-02-27
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.69519
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