An Analytical Review of the Growth and Evolution of Online Food Delivery Platforms in India

Author(s)	Ms. Swarnika Singh, Prof. Dr. Poonam Puri
Country	India
Abstract	The swift proliferation of digital technologies, coupled with the rising penetration of the internet, has profoundly altered the food service sector in India. Online food delivery services such as Swiggy and Zomato have emerged as preeminent entities, transforming consumer behaviour, restaurant management practices, and the overall urban lifestyle. This manuscript endeavours to provide a comprehensive analytical review of the growth and development of online food delivery platforms in India, placing particular focus on their developmental trajectory, transformations in business models, technological integrations, and expansions within the market. The investigation is grounded in secondary data amassed from scholarly literature, industry reports, corporate publications, and reputable online resources.
Keywords	Online Food Delivery Platforms, Digital Food Aggregators, Food Delivery Apps, Platform Economy, Indian Digital Economy
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-05

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