Academic Experiences and Employability Analysis of Marketing Management Graduates of Notre Dame of Marbel University, Philippines

Rean May Calip Galang; Wilma Agunos Mercado; Mary Jane Rodulfo Gorgonio

doi:10.36948/ijfmr.2026.v08i02.69661

Academic Experiences and Employability Analysis of Marketing Management Graduates of Notre Dame of Marbel University, Philippines

Author(s)	Dr. Rean May Calip Galang, Dr. Wilma Agunos Mercado, Ms. Mary Jane Rodulfo Gorgonio
Country	Philippines
Abstract	The study was conducted to find out the status of employment of Bachelor of Science in Business Administration graduates, specifically those majoring in Marketing Management from school years 2017-2020. Specifically, the study described the profile of the graduates, employment current status and history. Additionally, it determined also the competencies developed, their level of preparedness in their future career, as well their level of satisfaction on their academic experience. They also recommended on what aspect needs to be improved in the delivery of the educational services. In data gathering, a survey questionnaire was adapted from Commission of Higher Education (CHED) GTS. The data collection was done using multimode surveys where it utilized both online and paper survey. Majority of the respondents were between 26 to 28 years old. The primary reason for taking business course is their strong passion for the profession. Most graduates were employed in private institutions and were hired immediately after six months of graduation. Their current roles directly related to their college degree. Graduates credited the quality of their education to the teaching faculty, whiles values formation was attributed to various extracurricular activities. To better prepare students for the workforce, graduates recommended increasing the frequency of seminars, training, and activities focused on entrepreneurial and corporate skills. Over all, the findings indicate that BSBA Marketing Management graduates are highly employable. They are well-prepared for their professional undertakings and expressed high levels of satisfaction with their academic experience at Notre Dame of Marbel University.
Keywords	NDMU Business graduates, employability study, Marist education, academic experiences, work preparation
Field	Sociology > Education
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-07
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.69661

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Academic Experiences and Employability Analysis of Marketing Management Graduates of Notre Dame of Marbel University, Philippines

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