Infomercial-Based Learning: Bridging Professional Communication and Creative Expression

Author(s)	Prof. Dr. Charito Garcia Ong, Alixamae Visaya
Country	Philippines
Abstract	The integration of multimodal instructional tasks is a significant component of modern higher education, particularly for developing professional competencies and creative cognition. This study examines the development and validation of an infomercial-based training guide designed to enhance creative thinking and English language proficiency. Utilizing a mixed-methods research design, the study analyzed preliminary survey responses from 180 students across diverse academic programs, including Nursing and Criminology, at a university in Cagayan de Oro. The research is structured using the Input-Process-Output (IPO) framework as its primary theoretical lens. Initial findings reveal a significant "professionalization gap," where high social media usage does not correlate with technical self-efficacy for academic advocacy. The study concludes that a structured instructional intervention is necessary to bridge the gap between recreational digital habits and professional communicative excellence, providing a validated roadmap for the ongoing extraction of student multimedia artifacts.
Keywords	Infomercial Production, Creative Thinking, English Proficiency, Multimodal Literacy, TESL, Experiential Learning
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-07
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.69737

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International Journal For Multidisciplinary Research