International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 2
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The Influence of Social Media Usage on the Fashion Choices and Self-Esteem of Teenagers in the City of Koronadal

Author(s) Ms. Alexis Syquiah Napila Leaño, Ms. Phionee Llanita Mendoza, Ms. Junette Gape Vallente, Dr. Skezeer John Bisnar Paz
Country Philippines
Abstract This study explored the influence of social media use on teenagers' fashion choices and self-esteem in Koronadal City. It aimed to determine the levels of social media usage, fashion preferences, and self-esteem among respondents, and to identify relationships among these variables when grouped by demographic factors such as age, sex, economic status, and school type. Using a quantitative descriptive-correlational design, data were collected from 339 senior high school students in both public and private schools. Results showed that TikTok, Facebook, and Instagram were the most used platforms influencing fashion trends and self-expression. Most respondents preferred casual, minimalist fashion that reflected comfort and individuality. A low but positive correlation was found between social media adolescents’ confidence, depending on how it is used. No significant differences were found across demographic factors, suggesting that social media has a universal impact among youth. The findings highlight the need to promote media literacy, positive self-concept, and responsible social media engagement to support healthy self-esteem among teenagers.
Keywords Social Media, Fashion Choices, Self-Esteem, Teenagers, Koronadal City
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-04
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.69805
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