From Pilgrimage to Experience: Analysing the Rise of Hybrid Tourists in Faith-Based Travel and Its Economic Impact on Local Destinations

Author(s)	Kapil Tiwari, Dr. Anuj Kumar
Country	India
Abstract	The rise of religious tourism as an experience-based and multi-dimensional phenomenon has given rise to the emergence of hybrid tourists who combine the leisure and cultural exploration and consumption-driven travel with the spiritual motives. This paper will look at how traditional pilgrimage has developed into experience-based faith tourism, and discuss the economic potential of the latter to local destinations. Through a conceptual and analytical method based on experience economy framework, the research combines the secondary data, case evidence (especially in India) and new trends in tourism. The results indicate that hybrid tourism has a profound impact on the economic ecosystems in the localities because it addresses various sources of revenue, job creation, and entrepreneurship, as well as creates issues of sustainability and cultural commodification. The research advances the bodies of tourism knowledge by introducing the idea of hybrid tourist behaviour connection with the local economic change and policy outcomes.
Keywords	Hybrid tourists, faith-based tourism, experience economy, pilgrimage tourism, local economy, India.
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-05

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International Journal For Multidisciplinary Research