Study About Opinion of Farmers Towards Service of Kisan Call Centre

Abhishek Pratap Singh; Neha Pandey

doi:10.36948/ijfmr.2023.v05i02.70093

Study About Opinion of Farmers Towards Service of Kisan Call Centre

Author(s)	Dr. Abhishek Pratap Singh, Dr. Neha Pandey
Country	India
Abstract	KCC is a new dimension in agriculture extension management, which takes account of, and makes full use of on-going information and communication revolution, by optimally utilizing the communication bandwidth to serve the farming community in remotest areas of the country by connecting them to best of the agricultural scientific community. Objectives of the Study: “Opinion of Farmers towards Kisan Call Centre was conducted on the following objectives: 1. To study about the socio personal-agro-economic characteristics of farmers. 2. To study about the opinion of the farmers regarding Kisan Call Centre. 3. To find out the relationship of farmers and their opinion regarding Kisan Call Centre. Materials & Methods: The study was carried out in Kanpur sadar and Bilhaur tehsils of Kanpur Nagar district in Uttar Pradesh State. From these two tehsils, a sample of 120 respondent farmers was drawn with the help of random sampling method. Data were collected by personally interviewing the respondent farmers with the help of pretested structured schedule. Results & Discussion: The statistical tools used were percentage, mean score and coefficient by of correlation etc. It was found that education, extension contact, sources of information and social participation were established positive and highly significant relationship with the opinion of farmers towards Kisan Call Centre. The variables land holding and total annual income established significant relationship with the opinion of respondent farmers. Summary & Conclusion: It was found that, the caller farmers suggested that Kisan Call Centre should provide information promptly (80.00 per cent), followed by information should be given in regional language (70.00 per cent); answer of the questions should be given peacefully and satisfactorily (64.17 per cent); information should be given according to the local situation (40.00 per cent); Specialist of different subjects should be selected for advising to the farmers (32.50 per cent); made more phone lines (30.00 per cent). The research study will be useful in understanding the personal and socio-economic characteristics of the farmers, their attitude towards Kisan Call Centre and constraints faced by them, while use of KCC.
Keywords	Opinion, Farmers, Opinion of Farmers, Service, Service of Kisan Call Centre
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-03-05
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.70093

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Study About Opinion of Farmers Towards Service of Kisan Call Centre

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