International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Children as Content: Rethinking Child Protection in India’s Influencer Economy

Author(s) Ms. Anushka N Ankasadoddi
Country India
Abstract Abstract
The rise of child influencers in India has transformed the domestic sphere into a site of commercial visibility, where minors’ identities function as monetizable digital assets across YouTube, Instagram, and short-form video platforms. Existing legal frameworks, particularly the Child and Adolescent Labour (Prohibition and Regulation) Act, 1986, are ill-equipped to address the informational and identity-based harms arising from algorithmic amplification and persistent online visibility. Drawing on the Supreme Court’s recognition of informational self-determination in Justice K.S. Puttaswamy v. Union of India, this paper argues that child influencer protection must be reframed around digital identity, privacy, and economic rights rather than traditional labor paradigms. It highlights the “parental consent paradox” under the Digital Personal Data Protection Act, 2023, and conceptualizes a child’s monetized persona as a legally protectable economic asset. Building on comparative frameworks from the United States and France, the paper proposes a three-pillar reform: mandatory trust accounts for earnings, a “Digital Clean Slate” right for post-majority control, and platform-level fiduciary obligations including algorithmic transparency and child-impact reporting. The framework positions childhood as a protected developmental phase, safeguarding identity against premature commercial exploitation
Keywords Child influencers, Digital labor, Personality rights, Child protection, Digital identity
Field Sociology > Administration / Law / Management
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-02-28
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E-ISSN 2582-2160
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