International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Startup-Led Pathways to Sustainability: Exploring the Determinants and Impacts of Green Innovation in Indian Startups

Author(s) Anamta Khan, Dr. Bhawna Johri
Country India
Abstract Indian startups are becoming a force for good change and a tool for creating sustainable development in the current world where environmental change is increasing. This evaluation will examine how Indian start-ups are making an impact on sustainable development through green innovation in response to the increasing number of environmental challenges. The growth of the start-up ecosystem in India has been massive in recent years around both social and ecological issues; examples are provided by Ecozen solutions and Recykal which are amongst the top innovators globally for their ability to innovate in the areas of waste management and sustainable agriculture, respectively. The report identifies several elements that lead to successful sustainable innovation such as access to government policies, green finance, digital transformation, market demand/consumer awareness and an increasing amount of consumer demand for environmentally friendly products. In addition, it highlights obstacles to sustainable innovation; for example, such as insufficient funding, an exceedingly complex regulatory environment, and low levels of consumer awareness about eco-friendly products. The research also evaluates both the external and internal drivers of the organizations before analyzing how drivers influence green innovation and what their impact is on the economic and environmental performance of the company. The findings demonstrate that through the implementation of sustainable practices, organizations can increase the competitiveness, revenues and decrease their costs associated with sustainable entrepreneurship initiatives. Using successful case studies that show this connection between reducing negative environmental impacts, as well as creating economic resilience for the organization. The conclusion shows that the higher the level of emissions reduction, the better the environmental benefit that can be gained by the company through green innovation.
Keywords Indian Start-ups, Sustainable Development, Green Innovation, Sustainable Entrepreneurship, Green Finance, Environmental Performance.
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-05
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.70638
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