International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 8 Issue 2
March-April 2026

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Impact of Digital Branding on Customer Engagement in Quick Commerce

Author(s) Ms. Tamana Malhotra
Country India
Abstract This study looks at how digital branding tactics affect consumer interaction in the rapid commerce industry. Digital branding has become a crucial element affecting consumer perception, trust, and interaction due to the quick expansion of technology-driven retail platforms. The study intends to examine how customer engagement levels on rapid commerce platforms are impacted by different digital branding components, such as social media presence, online ads, personalised communication, and brand trust. To guarantee thorough analysis, a mixed research strategy that combined quantitative and qualitative methods was used. Structured questionnaires were used to gather primary data, and statistical tools were used to test the hypotheses that were put forth. The results show that customer engagement is significantly impacted by digital branding initiatives. Personalised digital branding, in particular, has a substantial positive correlation with engagement, indicating that focused communication and customised content improve customer involvement and loyalty. To ascertain its statistical significance, the study additionally assesses the connection between engagement and brand trust. The findings advance our knowledge of how customer behaviour is influenced by digital branding strategies in the fast-paced world of instant commerce. By emphasising the value of deliberate digital branding and personalisation in creating lasting customer relationships, the report offers managers and marketers useful takeaways. It also provides information for upcoming studies on changing customer demands and technology developments in the online business.
Keywords Digital Branding, Consumer Engagement, Rapid Commerce, Social Media Marketing, Online Advertising, Personalised Communication, Brand Trust, Customer Loyalty, Digital Marketing Strategies, Consumer Behaviour, E-commerce Platforms, Instant Commerce
Field Business Administration
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-05
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E-ISSN 2582-2160
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