A study on preference of GAD friendly companies towards sustainability of green products.

Manasi Ashish Bhagat; Prachi Dilip Parab

doi:10.36948/ijfmr.2026.v08i02.70784

A study on preference of GAD friendly companies towards sustainability of green products.

Author(s)	Mrs. Manasi Ashish Bhagat, Ms. Prachi Dilip Parab
Country	India
Abstract	Growing problems including resource depletion, climate change, and environmental degradation have made environmental sustainability a key global concern. Green Accounting (GA), which incorporates environmental costs and benefits into conventional financial reporting methods, is one of the environmentally conscious practices that businesses are being urged to embrace. Organizations can assess environmental effects, encourage effective resource use, and support sustainable decision-making with the help of green accounting. Concurrently, green products—which are distinguished by recyclable packaging, eco-friendly materials, and lower emissions—have emerged as crucial elements of sustainable living. This study looks at consumers' perceptions of the sustainability of green products and their preferences for businesses that use green accounting. The main goal is to find out if people who support businesses using green accounting procedures also think that eco-friendly products are necessary for sustainable living. Data was gathered from 74 respondents in the Mumbai area using a structured questionnaire and a random probability sample technique. The study has a descriptive and diagnostic approach. SPSS was used for data analysis, and the hypothesis was tested using a Chi-Square test. According to the findings, 97.3% of respondents are in favor of businesses using green accounting. The chi-square test was not statistically significant (p = 0.708), despite descriptive results indicating that the majority of supporters concur that green products are crucial. Consequently, at the 5% level of significance, no meaningful correlation between the two variables was discovered. The report shows how customers are becoming more conscious of sustainability and offers guidance to companies looking to match their operations with environmental standards.
Keywords	Green products, green accounting, environmental sustainability, consumer preference
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-07
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.70784

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A study on preference of GAD friendly companies towards sustainability of green products.

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