Waste to Worship Incense Business Venture: A Business 5.0 Case Study in Sustainable Innovation

Author(s)	Mr. Zuned Rizwan Mansoori, Dr. Shipra Saxena
Country	India
Abstract	Abstract This case study presents an first in the world of its kind, innovative product Idea and a sustainable venture. A business that transforms sugarcane waste (bagasse) into eco-friendly incense sticks. Our startup revolves around the principles of Business 5.0 by integrating humancentric design, Product innovation, and a strong commitment to environmental and social sustainability. This work explores how our business addresses critical global sustainable development goals defined by the United Nations, such as waste management, deforestation, and poverty alleviation, paving the new path for the incense industry on a global level. Keywords: Business 5.0, Innovation, Incense, Sugarcane waste, SDGs
Keywords	Business 5.0, Innovation, Incense, Sugarcane waste, SDGs
Field	Business Administration
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-10
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.71083

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International Journal For Multidisciplinary Research