International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.

Influence of Artificial Intelligence on Human (Consumer) Cognitive Processes for Financial Decision Making in Indian Economy

Author(s) Ms. Mahika Satish, Dr. Saraswathi Satish
Country India
Abstract Artificial intelligence is rapidly embedded into everyday life systems and is fundamentally reshaping human cognitive processes and decision-making behaviours. AI-based tools significantly assist individuals in learning, decision-making, financial planning, and even to the extent of mundane tasks, influencing human cognition. While AI is beneficial in terms of efficiency and productivity, excessive reliance may diminish critical thinking and decision-making, which may affect digital well-being and economic stability. This study examines the influence of AI technologies on human cognitive adaptations and the resulting change in the dynamics of financial decision-making, and thereby the economic progress. It primarily focuses on how AI-mediated cognition influences the decision-making and judgment patterns of individuals actively participating in the economic environments. The study methodology is based on a descriptive and analytical research design, and the primary data were collected through a structured questionnaire. The size of the respondents is strictly restricted to 100, and the respondents include consumers like IT, BT, professionals, academics, and business professionals. Secondary data is collected from scholarly articles, RBI reports, and Newspaper articles. The collected data will be coded and analyzed using SPSS to examine the frequency of AI usage, decision-making confidence, and digital well-being. The findings indicate that artificial intelligence significantly influences cognitive processes, reduces mental stress, and enhances users’ confidence and trust in AI. This increased trust leads to greater adoption of AI technologies, which in turn contributes to economic development.
Keywords AI, Financial judgement, Digital well-being, cognitive dependency, Human-computer interaction
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-11
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.71260

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