International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

A Study on Consumer Behavior Toward Organic and Eco-Friendly Products in Bangalore Urban: A Secondary Data Analysis

Author(s) Dr. Anil N, Dr. Subramanya S V
Country India
Abstract In recent years, increasing environmental concerns and health awareness have influenced consumers to shift toward organic and eco-friendly products. Urban areas such as Bangalore have witnessed significant growth in demand for sustainable and environmentally responsible products. This study aims to examine consumer behavior toward organic and eco-friendly products in Bangalore Urban using secondary data sources such as academic journals, reports, and published research articles. The study identifies important factors influencing consumer purchasing behavior, including health consciousness, environmental awareness, product quality perception, price sensitivity, and availability of organic products. Findings from previous studies reveal that consumers in metropolitan areas like Bangalore generally have a positive attitude toward organic products because they perceive them as safer and healthier alternatives. However, high prices and limited accessibility remain important barriers to widespread adoption. The study concludes that awareness programs, improved distribution channels, and effective marketing strategies can encourage sustainable consumption behavior among consumers.
Keywords Consumer behavior, organic products, eco-friendly products, sustainable consumption, Bangalore Urban.
Field Business Administration
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-16
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.71554
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals