International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Technology-Enabled Luxury Resale Markets and Their Financial Impact on Traditional Luxury Brand Valuation

Author(s) Metaksh Jangid
Country India
Abstract The rapid expansion of technology-enabled luxury resale markets has significantly reshaped the dynamics of the global luxury industry. This paper examines how digital resale platforms influence the financial valuation, brand equity, and strategic positioning of traditional luxury brands. Using secondary research from academic literature, industry reports, and market analyses, the study explores the emergence of the secondary luxury market as a technology-driven ecosystem supported by digital marketplaces, blockchain-based authentication, artificial intelligence pricing systems, and omnichannel retail infrastructures. The research further analyzes the motivations that drive consumers toward secondhand luxury purchases, including affordability, sustainability concerns, investment potential, and access to rare or limited-edition items. While resale platforms increase accessibility and expand consumer participation in luxury markets, they also present strategic challenges for luxury brands by potentially diluting exclusivity, weakening pricing control, and increasing exposure to counterfeiting risks. At the same time, the study identifies positive financial implications such as extended product life cycles, validation of brand value through resale premiums, and the introduction of new consumer segments that may later transition into primary luxury markets. The findings suggest that the relationship between primary luxury markets and secondary resale ecosystems is increasingly symbiotic rather than purely competitive. Technology, therefore, acts as a critical force in redefining luxury consumption patterns, brand valuation mechanisms, and long-term strategic approaches within the global luxury industry.
Keywords luxury resale market, digital marketplaces, brand equity, luxury brand valuation, circular economy, technology in retail
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-12
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals