Trust Deficit and Investment Risks in Digital Money Chain Schemes: A Study on Kerala’s Middle-Class Investors.

Author(s)	Ms. SAHIDA KAPOOR
Country	India
Abstract	The rapid expansion of digital financial platforms has transformed investment behaviour across developing economies. Among these innovations, digital money chain schemes—often promoted through online networks and social media platforms—have attracted large numbers of retail investors by promising high returns and easy participation. However, many of these schemes operate with limited transparency and weak regulatory oversight, creating significant risks for investors. This study examines the relationship between trust deficit and perceived investment risk among middle-class investors in Kerala who participate in digital money chain schemes. Using a descriptive and analytical research design, the study explores the role of platform transparency, information disclosure, regulatory effectiveness, and technological features in shaping investor trust and investment behaviour. The findings highlight that lack of transparency and regulatory clarity significantly increase perceived investment risk and contribute to erosion of investor trust. The study offers insights for policymakers, regulators, and financial educators to enhance consumer protection and promote safer digital investment ecosystems.
Keywords	Trust Deficit, Digital Money Chain Schemes, Investment Risk, Investor Trust, Platform Transparency, Financial Literacy, Kerala.
Field	Arts
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-16

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International Journal For Multidisciplinary Research