Navigating Digital Disruption: Challenges Faced by Traditional Retailers in Competing with E-Commerce in India

Author(s)	Manoj
Country	India
Abstract	India's traditional retailers, like kirana shops, face tough fights from e-commerce giants such as Amazon, Flipkart, and quick apps like Blinkit. This paper looks at five big problems: tech gaps, small reach, buyer changes, high costs, and slow delivery. City shops lose 40% sales to fast apps, while villages drop just 15% due to loyal local buyers. Online sales hit $212 billion by 2026, but old shops grow only 6% yearly. Tech hurts 70% of small shops; 90% youth pick apps. Past studies miss full lists of issues and fixes with data to 2026, no surveys in Bangalore-only works or weak rule talks. This study fills gaps by mixing many ready sources: reports, journals, stats. Simple tools like Google My Business fix tech; JioMart boosts reach; WhatsApp meets 82% buyer wants. Group buys cut costs; local bikes match delivery speed. Shops survive best by blending online and offline ways. Cities need speed; villages build trust. Facts prove easy steps work, but new 2026 data may shift trends. Future work tests these in real shops.
Keywords	Kirana shops, e-commerce India, digital challenges, tech gaps, fast delivery, Google My Business, JioMart, WhatsApp orders
Field	Business Administration
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-20

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