Impact of Social Media on Food Choices Among Females (13 - 49 Years)

Neeta Pattan; Lakshika; Rajkumari Guneja Devi; Yangki Borang

Impact of Social Media on Food Choices Among Females (13 - 49 Years)

Author(s)	Dr. Neeta Pattan, Lakshika, Rajkumari Guneja Devi, Yangki Borang
Country	India
Abstract	Social media sites like Facebook, Instagram, YouTube and Twitter provide an enormous number of features that enable people to create and engage with content, connect and exchange experiences, making them essential components of contemporary life and people try to modify their life as shown on these social media platforms which affect their eating habits, lifestyle and body image perception. Aim: The study aimed to assess the impact of social media on food choices and physical activity among females of different age groups (13-49 years). Methodology: A cross-sectional study was conducted in urban Bengaluru with 500 female respondents aged 13-49 years. A purposive sampling method was employed, and data was collected using a pre-structured and self-designed questionnaire was used which included four sections: socio demographic profile, anthropometric measurements, impact of social media on food choice and physical activity. Data were analyzed using percentages and descriptive statistics. Statistical analysis was done using IBM SPSS Statistics 29.0. Results: Socio demographic data revealed that most of the respondents were from nuclear families (68.2%) and predominantly belonging to the Hindu religion (58%), half of the respondents (55%) were non-vegetarian and most of the respondents were graduated as educational level (46.6%). A large population is obese (62.33%) and has abdominal obesity (60.4%). Most frequently used social media platforms among respondents include Instagram (61.8%), followed by YouTube (45.2%), whereas the YouTube platform (73.4%) was used for food related content by the majority of the respondents. There was no significant association between social media usage and junk food intake. While the association between social media usage and BMI was found to be significant. Conclusion: The findings highlighted the widespread use of social media among respondents, with platforms like Instagram and YouTube playing a major role in influencing food related behaviors. While social media had a limited impact on dietary habits, it showed a significant association with BMI, indicating its potential as a tool for promoting healthier lifestyles.
Keywords	Eating habits, Food choices, Lifestyle, Social media
Field	Sociology > Home Science
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-19

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Impact of Social Media on Food Choices Among Females (13 - 49 Years)

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